In the modern era, branding matters to image-making and money-making. No wonder all the fretting over golf course names.

A Fulton-based golf apparel company is establishing itself as a go-to brand for stylish, affordable fashion on and off the ...

The Beer Snake—that magnificent slinky plastic stretch of hundreds of emptied beer cups stacked up by golf fans at the ... emblazoned with the club or tournament logo that makes it a nice ...

The Utah Hockey Club's potential revised logo – the current one is a puck – appears to be a combination of a snow creature and the Wasatch mountains. Perhaps, it's what the Yeti logo could ...

With "Yetis" out, the only name that really stands out to me personally is Hockey Club. I believe they should keep the name and logo as is, maintaining continuity. However, unless the fan vote ...

under the lights at Riyadh Golf Club on Thursday. You can watch all the, ahem fireworks, from 10 a.m. to 3 p.m. ET live on FS1.

Mammoth and Hockey Club. On Monday, three logos were revealed to the public, one for each potential nickname, but NHL fans weren't particularly impressed by the latest round of options.

On Monday, NHL insider Frank Seravalli confirmed that leaked logos for each of the three remaining options - Utah Hockey Club, Utah Mammoth and Utah Outlaws - are indeed legitimate. These logos ...

The potential logos for Utah Hockey Club’s future team name were leaked on social media Monday in a new development part of the franchise's quest to find a final nickname and mascot.