Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and ...

Salah Abukhaled says Google's grip on advertising is costing him millions, and the U.S. government shares his same ...

Google has released version 20 of the Google Ads API, version 20 includes several new features and changes, including: Report segmentation by ad_network_type for Demand Gen campaigns is now more ...

(Reuters) -Spending on AI-powered search advertising is poised to surge to nearly $26 billion by 2029 from just over $1 ...

More than 80% of online searches are now performed with Google. But there's an insidious element to the world's most popular ...

Whether your app is core to your business or a secondary channel, Apple Search Ads can drive value. This guide shows how to ...

Google has launched a new search tool called AI Mode which summarizes search results so well users probably won’t click ...

Prosecutors aren’t the only ones arguing for a smaller Google. Some critics say it might be better for investors, customers ...

Bad attribution costs budget. Here’s how performance data can inform smarter, channel-specific marketing investments and ...

Google Lens will soon work on YouTube shorts, all you need to do is pause the YouTube Short, then make a circle on the portion of the video you want Google Lens to search on and it will provide an ...

YouTube announced on Thursday that it’s bringing Google Lens to YouTube Shorts in the coming weeks. With this integration, ...