Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific ...

Google's new PMax Usefulness Indicator helps advertisers measure the real impact of search themes on traffic, making ...

Plex is a lot of things, and one of the main draws of this incredible content hub is the array of free movies and shows. With ...

Google will prioritize user-friendly landing pages, pushing advertisers to enhance navigation for better search ad visibility and engagement.

Seer’s findings demonstrate how difficult it is to analyze and understand generative AI search engine results. Tracy McDonald ...

What is the future of monetization for Gemini other than a subscription model? CEO Sundar Pichai touched on future plans for ...

Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta, and more.

Here’s how AI-powered paid search audits can help streamline analysis, flag inefficiencies, and simplify reporting for better ...

Learn how to maximize the reach of your local PPC ads. Discover advanced strategies and features to attract hyper-targeted ...

When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are ...

Google, whose parent company, Alphabet, manages Google Search, Google Maps, Gmail, YouTube, Android, is no stranger to layoffs. In January 2023, the big tech company laid off over 12,000 employees ...