On January 18, 2025, Indriya, an Aditya Birla Jewellery brand, announced the launch of its first-ever bridal collection. The brand unveiled an ad featuring Bollywood actors Aditi Rao Hydari and ...

New Delhi: Indriya, Aditya Birla Jewellery announced the launch of its first-ever bridal collection, captured in a campaign filmed at the Shiv Niwas Palace, Udaipur. The campaign stars Aditi Rao ...

Indriya, the jewellery brand from Aditya Birla Group, launches its first-ever bridal collection with exquisite designs in gold, diamonds and polka, at their flagship store in South Extension, Delhi.

“The timing is perfect,” says Sandeep Kohli, CEO of Indriya, arguing against any suggestion of being a late entrant in the jewellery market. He says Indriya has swiftly established itself in ...