“A pre-wash mask is an excellent choice for fine hair,” says Cavalcante. He recommends this one by Ouai, as it nourishes ...

One editor tests TikTok's drop ponytail hack on her thin, fine hair. Find out how it worked for her and learn how to test it ...

Hyaluronic acid is transforming hair care by delivering deep hydration, reducing frizz, and improving scalp health for all ...

Finally, wash day. While this is a great routine to avoid overwashing, product buildup from avoiding shampooing is its own ...

One of the most popular volumizing options, thickening powders create lift at the root by depositing tiny texture granules.

"I have been using the range for thinning hair and can honestly say it has made a difference. My hair feels super clean, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Strong & healthy hair doesn’t happen overnight, but with consistent care, proper nutrition & gentle treatment, one can ...

Made by indie hair care brand Maple Holisitics, this biotin-infused shampoo promises to harness the power of all-natural ...

In the hunt for the best hair straighteners, Gtech may not be a brand that immediately jumps to mind. However, with the ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Ladies, let’s talk curls — whether you have a good handle on your voluminous mane or wake up each morning unsure what level ...