This summer, it's all about the '50s beauty aesthetic—and you can't tell me otherwise. Last week, Emily Ratajkowski’s whipped ...

Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention.

“Girls who reported using chemical hair oils and hair perms were 1.4 times more likely to experience early puberty after adjusting for race, ethnicity, and year of birth. In addition, other studies ...

She also towel-dries her hair before applying conditioner for better absorption. 3. Hand Perm for Natural Waves Instead of harsh salon perms, Sonam uses a gentle hand perm technique — crunching ...

If you're preparing for a long-awaited holiday (or simply spending the warmer months at home), it's time to consider finding the best sun protection for hair. You’ve got your go-to suncream and ...

Styling in the streets During the 1950s and ’60s, shifts in social attitudes toward simplicity and frugality once again led to a decline in the popularity of perms and beauty services. This remained ...