This McDonald's ad featuring two NBA legends became an instant classic when it first aired during Super Bowl XXVII in 1993. Larry Bird offers to play Michael Jordan for the Big Mac and fries Jordan ...
For more than 20 years, Calkins has directed Northwestern University’s Kellogg Super Bowl Ad Review, which publishes an ...
Super Bowl Sunday is here — and with it comes a barrage of new, glitzy, celebrity-filled ads. Fox, which airs the game, said ...
The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...
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