Designing custom fonts based on a brand’s logo has become something of a flex for companies like WK Kellogg Co and T.J. Maxx, and it makes sense. Take one of a brand’s best-known assets and ...
A former janitor at Frito-Lay, Richard Montañez, pitched the idea of Flamin’ Hot Cheetos to the CEO of PepsiCo ... big cat took over and became a brand icon. One bag contains a greater serving ...
On Thursday, just in time for National Handwriting Day, Cheetos introduced a brand-new font inspired by the bright orange fingertips its snacks create. "Introducing The Other Hand Font ...
Cheetos’ new Flamin' Hot Dill Pickle flavor launches as a bold ... time offering while maintaining the recognizable Cheetos brand identity. The design strategy communicates excitement and ...