Latex São Roque makes a whopping 659 types of balloons for all kinds of occasions. They come in different sizes, colors, finishes, and even feature custom designs.

The balloons are seen being inflated as Macy's unveils new giant character balloons for the 93rd annual Macy's Thanksgiving Day Parade at MetLife Stadium, Nov. 2, 2019 in East Rutherford, N.J.

How It's Made has an inside look at what goes in to making a balloon. It starts with pouring dye into a tank of latex, where it’s mixed around for up to 16 hours to saturate the color.

How big are the Macy's parade balloons? Balloons range in size and shape, depending on the character and the pose created. The Minnie Mouse balloon debuting this year is 60 feet in height ...

In São Roque, Brazil, the balloon industry is poppin’—at least, figuratively. In this “MADE HERE,” Valter N. Sakaguchi, production supervisor at Latex São Roque, walks us through the latex balloon ...