Integration of augmented reality in marketing efforts aims to build ... An AR experience can make an engaging alternative in situations when it is impossible to demonstrate a real product.

While people wait for the iPhone's augmented reality apps to arrive ... BIM allows builders to create a 3D model of a structure and see potential conflicts—like, say, an electrical panel ...

Redditor [mi_kotalik] has crafted ‘Zero’, a custom pair of DIY augmented reality (AR) glasses using a Raspberry Pi Zero. Designed as an affordable, self-contained device for displaying simple ...

How XR and other technologies are converging to improve the human experience The metaverse is still a mystery to many, but its component parts are already revolutionizing the way we interact with ...

Augmented Reality (AR) is transforming the marketing landscape and providing brands with new opportunities to reach and engage customers. With its ability to create immersive and interactive ...

There's a cool feature baked into Google Maps that you can access on your Android phone: augmented reality directions, which Google names 'Live View'. That's right: Google can use your phone's ...

Anisha Sircar is a journalist covering tech, finance and society. For many years now, augmented reality has been positioned as a transformative technology that could revolutionize the way humans ...

This time, The Information (via 9to5Mac) says Apple wants people who don’t have experience with coding to create apps using ... to “build their own augmented reality apps” by asking the ...

India represents the highest number of lenses created on Snapchat, with users engaging with lenses 80 billion times a month.