As fashion brands aim to reclaim control of their distribution, customer data and long-term business narrative in this new ...

Abhinav Kumar, Global Chief Marketing Officer of TCS, breaks down the strategy behind the company’s evolution, including high ...

Explore how UltraTech Cement is transforming its marketing approach to connect with consumers and drive home-building ...

E-kiranas: This article explores the transformation in India's grocery shopping landscape driven by quick commerce, ...

Knowing what different generations want is important, but for a brand to really succeed, it needs to tap into universal needs ...

Seraj Bharwani is the Chief Strategy Officer at illumin, responsible for advancing the state of AI-enabled media and ...

Authenticity is non-negotiable; consumers can easily identify a lack of credibility. Brands should be genuine and transparent ...

36% of users and non-users agree that the accuracy of AI-generated information is a major concern. If a brand uses generative ...

Marketers who crave ESG narratives about doing social good should focus on how profitable businesses keep people employed and ...

CMOs to Watch, presented by Zenith, spotlights the visionaries leading the charge. This series delves into the strategies and ...

In today s digital landscape, micro-influencers typically those with follower counts between 1,000 and 100,000 have become ...

Julia Massies, MD of Pernod Ricard UK, told The Grocer offloading its “strategic international wine” portfolio to Accolade ...