Planning a successful event goes far beyond logistics and schedules. It's about creating buzz, drawing the right audience and ...

By offering participants a chance to win a fun prize through this type of consumer promotion, you can create excitement for ...

Taste is as important as any of the other senses when it comes to telling a story. Barry Muldowney of Verve The Live Agency asks Michelin-starred chef Jordan Bailey how to plate up perfection at brand ...

It is clear that brands must embrace connected retail, personalisation, and data-driven strategies to create customer-centric ...

Miami University’s Board of Trustees approved the site location to continue the initial concept and design phase for a potential new multipurpose arena, along with the promotion and/or tenure of 39 ...

The 'Enjoy Exciting Events and Savor Chinese Cuisine' initiative marks a thrilling intersection between sports and culinary experiences, designed to elevate the enjoyment of attendees at various ...

As the future of marketing becomes more competitive with AI, marketers need to be able to glean data insights heavily. The ...

This planning and production process is known as a new product introduction (NPI), which can kick off a year or more in ...

This article explores why consumer brands must use CRO strategies for business growth and the limitations they must overcome ...

TKO Group, the company that houses WWE and UFC, has entered a multiyear agreement with the Saudi General Entertainment ...

So, in the wake of fresh tensions and war songs in the air, RSIPA invited who-is-who in business, investment, regulation, ...

In today’s fast-paced world, event planners are constantly looking for ways to create unique and memorable experiences for their clients. One of the most important aspects of any event is the menu and ...