A hypothesis based on years of business research in a particular area, then, helps you focus, define and appropriately direct your research. You won't go on a wild goose chase to prove or disprove it.

Key Points Hypothesis testing provides organizations with a structured approach to evaluate assumptions using data, reducing ...

During his Ph.D. research, mathematician Tyron Lardy worked on a new approach to hypothesis testing. Instead of the traditional p-value, he uses so-called e-values. These turn out to be more ...