An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.

Test user- and employee-generated content formats in Meta Ads to boost engagement, CTRs, and brand credibility.

Meta teased new ad optimization offerings as it touted solid Q1 results. It also hyped its AI agents and its launch of a standalone AI app.

Optimize house ads. Ensure the image size, format, and quality are optimized. An image or media management platform can help you optimize your house ad images. Optimize all other website images.

After expanding the rollout of its “Opportunity Score” element in Meta Ads Manager last month, Meta is now making its new optimization metric available to all advertisers, providing more ...

It was only inevitable that Meta would roll out ads in WhatsApp, an app that now has more than 3 billion monthly active users ...

The job of agencies is to help clients navigate the entire ecosystem of advertising - where and how should your brand show up to maximize your investment?

In an effort to help advertisers optimize the most "valuable" conversions for their overall strategy, Meta is expanding its suite of ad products designed to streamline specific campaign objectives.

Meta Platforms Inc. is stepping up its efforts to make money off of its hugely popular WhatsApp messaging service with advertising features and other options for businesses - and one analyst says ...

Meta is working toward a future where many of the ads you see on Facebook or Instagram are created from scratch by artificial intelligence, and thus more easily targeted specifically to you.

Meta's plans to make WhatsApp a big business involve online ads, marking a major change for the communications app whose previous owners shunned advertising.