An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

The job of agencies is to help clients navigate the entire ecosystem of advertising - where and how should your brand show up to maximize your investment?

Meta is working toward a future where many of the ads you see on Facebook or Instagram are created from scratch by artificial intelligence, and thus more easily targeted specifically to you.

Meta has added some new elements to its Marketing API, its connector that enables third party platforms to facilitate Meta ad management, with a focus on providing more tools to enable creator ...

Meta CEO Mark Zuckerberg's plans to make WhatsApp a big business involve online ads, marking a major change for the communications app whose previous owners shunned advertising.

It took 11 years since Facebook acquired it for $19 billion, but Meta is finally bringing ads to WhatsApp, marking a major change for an app whose founders shunned advertising. Stream Los Angeles ...

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release.. The social media giant, primarily known as the parent company of Facebook, said ...

Meta CEO Mark Zuckerberg's plans to make WhatsApp a big business involve online ads, marking a major change for the communications app whose previous owners shunned advertising.

Meta's move to bring more ads into WhatsApp isn't happening in a vacuum; this move is part of a much larger shift across the company's platforms toward AI-powered advertising and monetization.