Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

The major difference between physical and perceptual positioning is the strategy behind the messages used to market a product. Some people are more attracted to a product's physical appeal, while ...

Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions. But the ...