The report said plans included “badge engineering,” where Hyundai EV models would be sold under the GM name or vice versa. Hyundai ST1 EV business platform (Source: Hyundai Motor) Hyundai ...

It was a brutal lesson, but Hyundai's U.S. CEO John Krafcik says the company learned "why you don't do badge engineering." Needless to say, the plug is being pulled on the Hyundai Entourage later ...

A couple of months after the partnership was announced, the Korean business newspaper Pulse reported that Hyundai could slap its badge on GM trucks. What could GM possibly get in return?

A wild report alleges the Hyundai-GM partnership could involve badge-engineered pickups. Seemingly out of nowhere, Hyundai and General Motors signed a Memorandum of Understanding in September.