The Toy Book caught up with Hasbro CEO Chris Cocks following this morning’s earnings call for a deeper dive into some of the ...

In Japanese, the name could be interpreted as the road or path (Roki) to one’s true essence (Moto). In the world of toys and ...

The Pawtucket, R.I.-based maker of G.I. Joe figurines and Dungeons & Dragons board games will allocate more investment to brands and categories with the highest potential to generate revenue and ...

The toymaker plans to focus on digital gaming, products for consumers ages 13 and up, and licensing and retail partnerships ...

Hasbro, a leading games, IP, and toy company, is unveiling a new strategic plan, ‘Playing to Win’, taking the company through ...

the Reddit post read. “When I was a kid I would have been lucky to get a brand new regular bike, let alone a $4,000 toy, what is the deal with this... we live in a new world.” The top comment ...