Brands need to stop treating influencers like ad placements and start treating them like true equity partners.
Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.
From the Paris Olympics and smokeless stoves to DIY fizzy water and cybersecurity, here are some of the best examples of the ...
The most formidable agencies don’t merely craft remarkable work; they cultivate an identity, ensuring that their brand, leadership and creative philosophies echo in the right rooms, on the right ...
The “Sesame Street” icon partnered with On to counter the narrative, telling viewers that although hard work wins, “Elmo likes soft. Feeling good—does that win? Running for fun—is that a win? Don’t be ...
Neha Garg, a former engineer with a passion for ethical business, founded White Bunnie to help brands connect with customers ...
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
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