YouTube announced a range of initiatives designed to attract more TV ad dollars to its platform at Brandcast, its annual ...

Creator content is no longer a one-off transaction but a consistent strategic engine to power and influence all stages of the ...

Trying to market where traditional ads don’t exist, or are being avoided, is a challenge to be better. You have to learn how ...

“It’s really about doing the heavy lift for routine things that we can use AI for, like really deep insights in order to make ad performance better. Creator matching is a big one,” Melissa ...

Qc believes YouTube’s streams are “s*it” compared to others as more and more streamers are taking up multi-streams.

With this feature, content creators, influencers, and professional traders can go live, including seamless screen sharing, audio streaming, and co-hosting capabilities, allowing creators to engage ...

Head of creative partnerships Brian Albert on catering to users, creators and the ad community, and on the jab by Netflix’s Ted Sarandos that YouTube is just about killing time When Brian Albert first ...

Exclusive: An eight-man crew operating out of a dingy office in downtown Hanoi, Vietnam, is accused of extracting payouts ...

In ‘Mountainhead’, the ‘Succession’ creator’s fictional tech titans illustrate “what happens to people as they try to marry ...

Social media is becoming a full-blown commerce engine. If you are a retail brand, you have more opportunities than ever to ...

Marketers are obsessed with TV’s “big screen” experience. But YouTube’s strategy marries the “big and little screen.” ...

Leading management and production company 3 Arts Entertainment has acquired A&A Management Group, expanding in sports and ...