A key to brand value is creativity and Kantar’s head of brand strategy, Ryan France, told AdNews that Australian brands need ...

Brazil hopes to soon reap benefits of its largely renewable energy matrix. Data centers, whose demand is growing with the strides made by artificial intelligence, are the new frontier for these ...

As a result, SMM has incredible reach to consumers. Let's take a closer look ... X (formerly Twitter), and Instagram—to market products and services, engage with existing customers, and reach ...

The relationship between marketing budgets and economic volatility has always been complex. What we’re witnessing isn’t just ...

Investors have ramped up wagers in a relatively obscure corner of the oil market that OPEC+ output hikes will lead to an ...

Increased use of “buy now, pay later” loans may signal shifting consumer habits, but could also be a troubling sign of ...

The U.S. Consumer Confidence Index report from the Conference Board, issued last week, showed an unexpected sharp rise in May ...

Sentiment ended a four-month slide in May amid changing U.S. tariff policy, but the survey showed that consumers are still ...

Worry less about a robot takeover, more about improving lousy decision-making.

A judge queried lawyers during closing arguments on Friday about how future competition should factor into his decision, ...

The labor and mobility policy manager at the Economic Innovation Group writes that a bill headed to Gov. DeSantis’ desk that ...

Costly policies are always controversial. But right now, they’re practically unworkable. This year the state confronts a $12 ...