A strategically brilliant brand promotion based by LU Biscuits on augmented reality to bring a package to life and evoke ...

When we think of cosmetic companies, branding often brings to mind gleaming skin, expensive lotions, lipsticks placed elegantly on racks, and eye-catching adverts. However, what lies in the background ...

New Delhi: R K Swamy has announced the formation of its brand and marketing Consulting Group, with a full team in place. This service will combine multiple disciplines under one roof – brand ...

In the brand’s first integrated platform created in partnership ... Vice President of Marketing at Nature’s Sunshine. “We scour the globe for the best natural ingredients and produce our ...

Tilt Brand Solutions, in this partnership is tasked to conceive and execute the go-to-market strategy and integrated brand communication planning, management and communication to further enhance ...

The veteran advertising executive will work as a senior adviser to the company, overseeing integrated brand and marketing efforts. By Alex Weprin Senior Editor Jeremi Gorman has landed at Fanatics ...

NEW YORK - Interpublic Group (NYSE: IPG) has unveiled Interact, a new platform designed to orchestrate comprehensive brand marketing and drive business outcomes. Interact serves as the company's ...

Unilever has reportedly roped in Diageo’s Global Head for Media, Content, Connections Planning, Isabel Massey as its Vice President of Integrated Brand Experiences. She reportedly fills in for ...

Global communications firm WE Communications (WE) has appointed Nichole Provatas (pictured above) as its new executive vice president, international head of integrated marketing. This new role is ...

Building an AI marketing strategy ... valuable insights. For example, it can identify patterns in customer behavior from video data, or analyze social media images for brand sentiment.