News

Creating And Sustaining Business Value: Position Marketing, Communications And Public Affairs Under One Leader
There is measurable value to be created by unifying marketing, communications and public affairs activities under a single ...
SGB Online2d
Nike, Inc. Names Chief Communications Officer and Member of Senior Leadership Team
Nike, Inc. President and CEO Elliott Hill continues to build out his central team, this week naming McDonald’s Communications ...
Retail Dive2d
Nike taps McDonald’s exec for chief communications officer
Michael Gonda joins July 7 and is the latest change CEO Elliott Hill has made to the activewear brand’s leadership ranks.
Adweek on MSN2d
Nike Names Michael Gonda as Its New Head of Communications
Michael Gonda has been named Nike‘s new executive vice president and chief communications officer. Gonda joined the footwear ...
Nike Rounds Out Management Team With New Head of Communications
Wilkins reportedly resigned for personal reasons and Gonda will officially join Nike on July 7 and report to Hill. In this ...
Marketing23h
Your Quickest Path to Master B2B Marketing
Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...
Marketing6d
It's Time the Communications Department Is Seen as a Revenue Generator
Yet, most communications and PR departments are not tied to revenue. Often seen as a cost center, they tend to float in the organizational chart under Marketing or HR. The time has come for a change.