A strategically brilliant brand promotion based by LU Biscuits on augmented reality to bring a package to life and evoke ...

In a rapidly evolving digital world, innovation is no longer optional, it is foundational. Kamini Murugaboopathy, a ...

Globe Telecom Inc. said over the weekend artificial intelligence (AI) is transforming its operations, accelerating the ...

Tech companies are increasingly looking beyond traditional marketing tactics. Instead, many are embracing partner marketing as a powerful strategy to drive growth, enhance customer value, and remain ...

Today’s franchise marketing leaders must consider multiple audiences using a variety of channels as they work to get their ...

The bill would allow trained library workers to administer opioid antagonists to potential overdose victims on library ...

As mobile app usage continues to rise across South Africa, a pressing issue persists: retaining users beyond the initial ...

As AI becomes more present in artistic spaces, it’s challenging long-standing ideas about what creativity is and how it ...

In sum, the data corroborate Snowflake’s assertion that its revamped go-to-market engine is landing meaningful net-new ...

Because of the rapidly changing B2B landscape, marketers must adopt an integrated strategy that aligns with today's buying committees and purchasing processes. Successful companies recognize that ...

After 30+ years of performing professional services in the consumer and financial services industries for Deloitte, I’ve seen ...