A strategically brilliant brand promotion based by LU Biscuits on augmented reality to bring a package to life and evoke ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, ...

The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the organization as CEO. Thomas-Copeland will succeed Marla Kaplowitz, who is stepping ...

In a rapidly evolving digital world, innovation is no longer optional, it is foundational. Kamini Murugaboopathy, a ...

Globe Telecom Inc. said over the weekend artificial intelligence (AI) is transforming its operations, accelerating the ...

Tech companies are increasingly looking beyond traditional marketing tactics. Instead, many are embracing partner marketing as a powerful strategy to drive growth, enhance customer value, and remain ...

Today’s franchise marketing leaders must consider multiple audiences using a variety of channels as they work to get their ...

Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in ...

How CTV is Reshaping Media’, the Teads gathering provided a platform for insights, foresight, and meaningful conversations ...

Just as great pizza chefs focus on the quality of their cheese and tomatoes, the marketing funnel can be more useful if it’s simplified to just two stages.

Discover how Agentic AI is transforming marketing strategies by enabling autonomous decision-making, personalizing customer ...

Speed now defines the way we work. AI isn’t just for engineers and data scientists anymore. It’s become a standard part of the marketing toolkit. And for marketers and agencies, underestimating this ...