So what did Nicklaus (the person) win? The ruling gives Nicklaus the same right as every college basketball star—to market his “name, image and likeness.” At age 85, Nicklaus is still ...

Jack Nicklaus has won a major court victory that will allow him to use his name, image and likeness in the design of golf courses.

primarily golf course design, under his own brand. The issue was that Jack no longer owned his brand identity, according to Milstein, who controlled the Nicklaus Companies. The Bear disagreed ...

Nicklaus Companies can also continue to design golf courses under the Nicklaus banner without participation from Jack Nicklaus (the man). But Nicklaus can also design golf courses under his own ...

In the seemingly endless legal slugfest between Jack Nicklaus (the ... which sought to control Nicklaus’ attempts to use his own name to promote his golf course design and other businesses.