On the virtual avatar front, Kellogg’s Frosted Flakes partnered with Twitch’s Brand Partnership Studio to transform its brand mascot Tony the Tiger into a VTuber. Editors note: This story has been ...

In the suit, first reported on by Law 360, Jack in the Box alleges part of FTX CEO Sam Bankman-Fried’s $26.5 billion wealth was gained due to the advertorial effectiveness of Moon Man, which ...

Jack in the Box sued crytpo exchange FTX, saying the crypto giant copied its 70-year-old mascot. The mascots share similar features, including a spherical, white head and blue dot eyes. FTX aired ...

In November 2021, fast-food chain Jack in the Box sued FTX, a cryptocurrency exchange launched in 2019, over an allegedly infringing mascot named Lunar, referred to as “Moon Man”.