Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – ...

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

During the wildest spectacle in ag history, Dwight “Tractor Man” Watson held D.C. hostage for three days from his cab.

Jeep's 2025 Super Bowl commercial stars Harrison Ford playing on Americana. "Freedom is for everybody. But it isn't free, ...

Accompanied only by a gentle guitar track, Ford – he notes the irony of a Ford touting Jeep in the closer – stresses that freedom is the roar of one driver's engine, and the silence of another's.

What’s in a name? Not brand loyalty, apparently. Harrison Ford made a surprise appearance in a two-minute Jeep commercial during ...

Jeep was one of the two car brands that aired a commercial during Super Bowl LIX. A Ford shows up in the advertising film ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

The Super Bowl is one of the world’s most publicized events, with a total reach exceeding 100 million views every year. The total viewership for last year’s event was a staggering 123.

A Ram ad will air during the two-minute break in the second quarter, while a Jeep commercial will also be shown sometime during the broadcast. Toyota is an official partner of Super Bowl LIX and ...

*Estimated payments are calculated by Cars.com and are for informational purposes only. We’ve estimated your taxes based on your provided ZIP code. These estimates do not include title ...