Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – ...

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

During the wildest spectacle in ag history, Dwight “Tractor Man” Watson held D.C. hostage for three days from his cab.

Woman crashes into Fargo police squad car. According to the North Dakota Highway Patrol, a 50-year-old woman from Fargo was driving a Dodge Journey west on 7th Avenue N when she ran a red light and ...

Jeep's 2025 Super Bowl commercial stars Harrison Ford playing on Americana. "Freedom is for everybody. But it isn't free, ...

Accompanied only by a gentle guitar track, Ford – he notes the irony of a Ford touting Jeep in the closer – stresses that freedom is the roar of one driver's engine, and the silence of another's.

Jeep was one of the two car brands that aired a commercial during Super Bowl LIX. A Ford shows up in the advertising film ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

The Super Bowl is one of the world’s most publicized events, with a total reach exceeding 100 million views every year. The total viewership for last year’s event was a staggering 123.

Jeep’s North American. lineup lacks a crossover to compete in the booming small-SUV market. In overseas markets, the company sells ICE, hybrid, and EV versions of the Avenger. The brand’s CEO ...

You can find him on X @jakelingeman. Jeep, once the hottest brand Stellantis' American portfolio, has taken a sales dive since the pandemic and has not yet recovered, from nearly one million in ...

It's been more than two years Jeep first floated its Recon nameplate past us, teasing it as aa boxy, electric SUV with an off-road focus. Now, its time to shine as a production model is nearly ...