Through the lens of the brand's new equity platform, "Play For An ULTRA", this year's commercial focuses on the lengths competitors will go to win - because everyone knows friendly competition is ...

"I guess I live under a rock," the actor, 69, deadpanned to USA TODAY on the set of a new Super Bowl commercial for Michelob ULTRA that he and his "Beetlejuice, Beetlejuice" castmate Catherine O ...

Catherine O'Hara and Willem Dafoe chat with USA TODAY's Ralphie Aversa on the set of their new Super Bowl commercial with Michelob Ultra. Ad Meter Behind the Scenes Lillard and Lopez speak on ...