There's a real Joe behind the store name. Born in 1930, Joe Coulombe fell into the retail business after attending Stanford University as an undergrad and then to get his MBA. He met his wife ...

LOS ANGELES — Joe Coulombe envisioned a new generation of young grocery shoppers emerging in the 1960s, one that wanted healthy, tasty, high-quality food they couldn’t find in most ...

While this evolution appears to violate the core values of the brand, this narrative ignores founder Joe Coulombe’s shrewd entrepreneurial spirit that has remained the driving force of the ...

Joe Coulombe, a struggling convenience store owner in Los Angeles, decided in 1967 to open a grocery chain to appeal to the small but growing number of well-educated, well-traveled consumers that ...

and his shrewd instincts led him to create a counter-culture grocery empire.Joe Coulombe, a struggling convenience store owner in Los Angeles, decided in 1967 to open a grocery chain to appeal to ...