With expectations growing, the Trojans’ sheer talent has required constant adjustment from both players and Gottlieb, who ...

USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high school. In October, Watkins and Nike a ...

Beating the undefeated Bruins was always going to require more than JuJu Watkins willing the Trojans to victory. But make no ...

Crosstown Showdown preview with UCLA Wire's Dylan McNeill. On Thursday night, USC women's basketball will host UCLA in a ...

USC’s JuJu Watkins may be the most entertaining show in the college game. On Thursday, her No. 6 Trojans face a serious test: ...

Madness is less than a month away with Selection Sunday on March 16. Nothing is set yet but here are the four leaders for No. 1 seeds.

Nike is back in the game, advertising during the Super Bowl for the first time since 1998 and it is very telling that they ...

The USC Trojans were victorious in their latest game, but doubts remain over the qualities of head coach Lindsay Gottlieb.

Two Super Bowl ads were the subject of online criticism by advocates for protecting female athletes from trans inclusion amid ...

The Iowa senior scored 32 points with six rebounds and seven assists. She recaps the big night, all the foul calls and why she didn't wear sleeves, ...

The Iowa head coach saw her team play another complete game, this one avenging an earlier-season loss to the Cornhuskers.

The University of Wisconsin Badgers (11-12, 2-10 Big Ten) couldn’t pull off a second consecutive upset at the Kohl Center, ...