The word “trademark” may sound like legalese, but learning how to trademark your logo doesn’t have to be a painfully complex ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

The Super Bowl is one of the most exciting events on the sports calendar. Between pregame theatrics, a headlining halftime ...

Background Social media influencers who promote e-cigarettes on Instagram or TikTok for tobacco brands use marketing tactics to increase the appeal of their promotional content, for example, depicting ...

The Leica SL3-S packs 24.6MP resolution, 6K open gate video, and a sensor that outpunches its Canon, Nikon and Lumix rivals ...

As well as receiving regular reminders of McQueen’s association with the Monaco from the brand itself, examples from the ...

Walmart’s latest brand and logo update has left some social media ... One poked fun at the new design by posting a screenshot from “The Office” of Jenna Fischer’s character Pam saying ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Effective treatment of childhood obesity significantly lowers long-term health risks, including type 2 diabetes and ...

The electric variants of the GLB, GLC, and C-Class are not far behind, although things already look like the launch will be pushed by last-minute design changes. We became aware of these changes ...

(L-R) LA County DA, Nathan Hochman, Erik & Lyle Menendez Jason Armond/Los Angeles Times via Getty Images/Los Angeles Times Erik and Lylie Menendez are going to have to wait until the early spring ...

Anyone who shops at Costco is familiar with the many sample stations set up throughout the store, serving up unlimited hot and cold snacks and little bites. The chain makes serious money from giving ...