The name Lego is an abbreviation of the two Danish words "LEg GOdt", meaning "play well." It is a mantra that the Danish company has followed for more than 80 years. The Lego brick in its current ...

The Lego System-in-Play framework, introduced in 1955 ... Elsewhere, the design team created a set of motion design principles inspired by how people use Lego, meaning assets are shown being separated ...

LEGOLAND is launching a new festival in May celebrating play, creativity, and imagination. The festival will feature five interactive zones, 49 new LEGO models, and a "Play Pact" initiative.