The name Lego is an abbreviation of the two Danish words "LEg GOdt", meaning "play well." It is a mantra that the Danish company has followed for more than 80 years. The Lego brick in its current ...

The Lego System-in-Play framework, introduced in 1955 ... Elsewhere, the design team created a set of motion design principles inspired by how people use Lego, meaning assets are shown being separated ...