the B2B buyer journey has been turned on its head, making this a critical time to update companies' understanding of it: the nuances, pain points, and opportunities. Two major things are working ...

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This disconnect between engagement metrics and revenue generation is a common predicament in the B2B world that Journey ... redefining the landscape of B2B customer interactions.

He said that delivery is the first actual touch-point with the end-customer for a ... cost. While logistics tech grew on the back of the B2C boom, today B2B logistics tech startups have emerged ...

B2B sales are becoming more digitalised, with fewer face-to-face meetings. Find out why marketing is taking on more sales ...