Kareem Shami, who is 22 and based in San Diego, is one of looksmaxxing's biggest creators. His dark, brooding eyes and model good looks have helped him to gain over a million followers under the ...

They’re taking it to the max. Gen Z men are spending thousands of dollars on “looksmaxxing” — a social media trend that’s ...

Looksmaxxing opens the door.' Yet he acknowledges the dark side. Indeed, Shami, whose family fled war in Syria for Lebanon when he was 12, fell victim to it himself. A scrawny teen with acne, eye ...

Latham’s videos are part of a trend called “looksmaxxing” that capitalises on mostly boys’ insecurities, and tells them they can become attractive and masculine by toning their faces and ...