“We’ve been using Smileys as a simple way to convey emotions for years, especially in the modern day where so much communication is online,” she reflects. “I chose to express how people’s moods can ...

Of the six billion emoji that are sent globally every day, around 70% are emotion based – for example, smiley face, love hearts ... been the first to use an emoticon Whilst explaining the ...

I wanted to take it in a totally new direction by creating lots of logos – lots of Smileys – to explore different emotions.” In 1997, Smiley trademarked its own set of hugely influential graphic ...