The latest model of the popular Mack Pioneer truck has made changes to its iconic Bulldog, helping to make its big rigs even ...

“Hood ornaments were originally designed for a purpose ... Cadillac’s is an emblem of a wreath and crest. Mack Trucks kept its signature bulldog. The exhibition examines those who sculpted ...

“We've taken the iconic Mack bulldog and repositioned it more prominently on the hood,” Yates said. “Rather than sitting on a pedestal, the bulldog hood ornament is now integrated with the ...

But that happened earlier this week when Mack Trucks, a member of the Volvo Group, introduced the Mack Pioneer, the manufacturer’s attempt to improve on its current 2% (by its estimate) share of the ...

expert chief designer at Mack Trucks, who designed the exterior of the Pioneer. "Rather than sitting on a pedestal, the bulldog hood ornament is now integrated with the truck's design, flanked by ...

Mack says the development of the Pioneer began in 2017. The truck features a new design with a distinctive grille and an integrated bulldog hood ornament, according to a release by Mack.