PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

On the 7th of February 2025, fashion aficionados are in for a treat as GulAhmed unveils its highly anticipated Summer Lawn Collection 2025. With over 250 stunning designs, this collection is set to ...

Getting ahead of the game will never bite you, which is why I'm spending my day preparing you (and myself) for the dress ...

The season of sunshine, beach days, and beautiful dresses. As the temperatures rise, so does our desire to flaunt those ...

If you're rediscovering your style or need to upgrade older picks in your closet, shop these 18 versatile pieces that moms ...

Elle Fanning’s maxi dress is a go-to choice for a hot summer day out. The spaghetti straps, low neckline, and empire waist ...

"Perfect summer throw-on dress., I'd buy this in every colour. Flattering as it cinches in below the bust - hides any stomach ...

Feb. 14 is Valentine's Day and we've put together a quick and easy gift guide for the loved ones in your life.

There is nothing quite like the feel of polished airport floors beneath your feet or the flutter of excitement in your ...

Karen Millen is one of Princess Kate's go to fashion brands, we have found you the best pieces in their sale for less than ...

Drawing back the curtain on the rarefied realm of haute couture clients is Sabrina Harrison, a Texan entrepreneur and ...

Citing a fascination with lists, the Italian designer revealed the myriad inspirations in each of the 48 unique ensembles.