Influencers like Jeffree Star and Tati Westbrook once ruled the beauty side of YouTube. Now, they sell products for hours on ...

After years of dewy domination (think: Hailey Bieber’s glazed donut skin), makeup is shifting toward a softer finish, one ...

Shruti started her YouTube journey in 2010 with beauty and makeup tutorials. She then tried making her content in fashion, lifestyle, and entertaining, family-friendly videos. Thanks to her ...