"Our job is to take that volatility, figure out what's noise, figure out what's reality, and lean into the opportunities as ...

Market survey--where you actually speak to members of your target audience--are an important part of market research ... information from the talkative participants only. Also, when conducting ...

ITHACA, N.Y. - Banning menthol cigarettes would spark a robust demand for illegal sales, likely blunting the U.S. Food and Drug Administration’s stated public health goal of getting people to quit ...

Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as ...

This approach makes the assumption that market research participants are ready, willing and able to make an 'authentic' contribution without understanding why, how and for whom. This paper argues that ...

The money came from CIBC Innovation Banking. Since its founding in 2018, GetWhy has raised $64.5 million, including a $34.5 ...

OTTAWA--Market participants expect the Bank of Canada's policy rate to fall to 2.5% by July, and remain at that level through 2026, according to a central-bank survey issued Monday. The Bank of ...

Market research analysts study data and market conditions to help companies determine their target demographics and how much consumers are willing to pay for a product. “Market research uses ...