First-party data refers to all the information that a company collects directly from its customers through its own ...

Demand Spring delivers AI and automation services that fuel innovation, productivity and growth for CMOs. Over the past few ...

Reach is defined as “a convenient local format expanding our reach into underserved markets and rural areas,” according to ...

For ANZ retailers, there’s a clear opportunity to stand out. Once they understand the value of first-party data, they can ...

Apple may split its iPhone 18 launch across two seasons.A foldable iPhone and an ultra-thin Air model are ...

One of the most effective ways to do this is by delivering exceptional customer experiences. Yet, according to Forrester ...

Reimagined HCL Unica+ Platform is built for the future of marketing NOIDA, India and Santa Clara, CA (June 2, 2025) - HCLSoftware, a global leader in enterprise software solutions, announced today the ...

Destination Canada unveiled its new brand to more than 1,500 industry, media and international buyers at the recent Rendez-vous Canada, the country’s largest international tourism tradeshow, in ...

An unforgettable bikepacking adventure through Sweden with this iconic outdoor brand as they expand further into the cycling ...

With the right combination of BI and AI, manufacturers can maximize profitability through data-driven processes and ...