A strategically brilliant brand promotion based by LU Biscuits on augmented reality to bring a package to life and evoke ...

Huddersfield-based brand licensing house Hela Brands has appointed Alice Green as Marketing Director.

“Gen Z is the most marketing-literate generation we have ever seen. They are not just audiences; they are co-authors” for ...

Today’s franchise marketing leaders must consider multiple audiences using a variety of channels as they work to get their ...

Product promotions are a cornerstone of retail strategy, designed to attract customers, drive sales, and clear inventory.

India's health supplement market is booming, fueled by increased health awareness post Covid-19 and social media marketing.

Kelly rejoined S&S Cycle in September 2024, having previously served at the company from 2004 to 2009. He was immediately ...

Melbourne based Residentia has moved to crank up marketing for their Omega appliance brand with an incentive program that awards both retailers and their customers. The new national campaign is ...

MINISO’s global expansion, stronger margins from direct stores, and Top Toy growth support long-term upside. Find out why ...

Paid advertising is vital in today’s digital marketplace for improving traffic, conversions, and brand recognition. However, running advertisements is only half the fight. Tracking the appropriate ...

Health-conscious and digital-savvy younger consumers are increasingly interested in non-alcoholic beverages – requiring ...

User acquisition costs keep rising, but repeat orders refuse to follow suit. App store charts look full, yet a third of shoppers delete a retail app ...