The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

That same year, Ogilvy secured the Global Network of the Year title at the London International Awards (LIA) for the fourth ...

Artificial Intelligence (AI) is emerging as a game-changer, poised to revolutionize the future of Marketing Operations.

Google Analytics now enables admins and editors to customize report collections, streamline navigation, and enhance reporting ...

An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.

The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report from ...

Since 2018, my copy has generated more than $18,000,000 in sales in niches from fitness to travel and from survival to health ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

To equip marketers with deep insights into TikTok's community’s evolving wants and needs, the platform issued its annual ...

Marketing can be a powerful force. Here's how to ensure your marketing efforts are driving your industry toward good.

One example of this evolution is TikTok ... attracting brands looking for targeted marketing campaigns. In last year's report, female influencers were still leading with 70% and male influencers ...

User-Generated Content (UGC) Campaigns have become a powerful marketing strategy. These campaigns encourage ... In this blog, we'll explore 20 brilliant examples of UGC campaigns that went viral and ...