The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

USA’s latest special edition, Marketing to Gen Z and Alpha, we explore what types of claims, communication channels, products ...

While many brands are still trying to figure out how to authentically engage with millennials and Gen Z, Penquin, a leading ...

Check out the infographic for more insights from the report: About the research: The report was based on data from a survey of 500 people in the United States who are parents of Generation Alpha kids ...

As such, this results in a whole generation that is more assertive, confident, and influential in their decision-making from an early age ... power of Gen Alpha When it comes to marketing dollars ...

However, Gen Alpha’s interest in beauty and skin care comes with concerns. Over 30% experiment with beauty products which contain ingredients intended for those three times their age, including ...

Businesses have already deployed Gen-Alpha marketing tactics by putting in-game advertisements or immersive experiences on Roblox. Simmonds from Pinkie added that the brand uses its TikTok account ...

Generation Alpha, born in or after 2010, is poised to redefine how brands approach marketing. Unlike their predecessors, this tech-savvy generation has been immersed in digital experiences from ...

However, Gen Alpha’s interest in beauty and skin care comes with concerns. Over 30% experiment with beauty products which contain ingredients intended for those three times their age, including ...