Yet, more important than the execution of an ad is the importance of your marketing strategy. If you haven't undergone the five-step strategic marketing process, you're ready to embark on one of ...

When you present your strategic marketing plan to investors or your business's executive team you're actually selling your ideas to them rather than reading off a detailed plan. Great ...

but I plan on putting him away and prove that I'm different than everyone else in this division, and I'm different than all these top-ranked guys." It's a short-notice opportunity for Mix.

providing a comprehensive executive summary of a media plan in real time. Its partnership with TapClicks, announced in August, aims to improve the process of data collection in marketing mix models: ...