How Kellanova uses data clean room technology, X plans a WhatsApp competitor, MLB invests in pro softball league.

Car rental service Turo went all-in on a localized campaign and influencer strategy in Philadelphia. The results were impressive.

Are you implementing influencer marketing as the strategic core of your consumer journey or still treating it as just another ...

Marketing isn’t as straightforward as it used to be, and thanks to technology and innovation, there are at your fingertips when it comes to marketing for small businesses. And while it might seem ...

McDonald's maintains high margins, strong FCF, and a shareholder-friendly policy with consistent dividend growth. Read why I ...

The next section should be your marketing model. Discuss your strategic marketing plan and the tactics you will use to attract your viewers. Include how your marketing compares to your competition ...

Business plans vary in content according to their ... often placed just before the "Financial Projections" section. "Marketing Model" contains a section titled "Target Market" in which you ...

By understanding your growth levers and required resources, you can avoid the trap of overpromising and underdelivering.

Phab is now prepping for a wave of exciting product rollouts, one-of-a-kind exclusive store concepts, and channel ...