Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers ...

A marketing operating model defines how a marketing organisation is structured ... Some 44% are developing in-house media capabilities, while 41% plan to eliminate their in-house agency and outsource ...

TuanChe Limited (NASDAQ: TC) ("TuanChe" or the "Company"), a leading automotive marketplace platform, today announced its plan to adopt DeepSeek's newly released R1 model as the technological ...

Discover how Canva is expanding in India with localised pricing, AI-powered tools, and innovative marketing strategies. Learn ...

New strategies can turn this consumer-favorite approach into a proper win for everybody if we start with a clear vision of ...

The Hawai‘i Visitors &Convention Bureau, a more than century-old member of Hawaii’s visitor industry, has for years shaped ...

Recently, the firm has been leaning into its scale-driven cost advantage to emphasize its value offerings amid a challenging consumption spending environment. We view this strategy as prudent.

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...

In a press release, Audi board member for sales and marketing Marco Schubert explained that the reason for this change was to ...

An architect, on the other hand, addresses the big picture. They’re more strategic and visionary, looking at all the systems ...

Estée Lauder Cos. said it plans to eliminate between 5,800 to 7,000 positions in a corporate restructuring meant to return ...