Launching a tech product or service successfully requires more than just innovation. It demands a well-crafted Go-To-Market (GTM) plan that ensures your product reaches the right audience effectively.

Google doubles down on its ‘world-model’ vision, racing to build an AI operating layer to drive a universal personal assistant with Gemini. Even as Microsoft moves to capture the enterprise UI. Here's ...

Traditional marketing mix models (MMM) are too slow, too shallow, or too siloed to offer real-time insight. They’re great for ...

Whether you're just starting out or hoping to take your practice to the next level, it helps to have a framework—something to ...

Huawei Cloud is overhauling its infrastructure for AI, with new computing systems, AI-ready storage, and plans to expand in ...

Lohscheller, who joined the company in autumn 2024 tasked with turning Polestar around, has delivered some green shoots in ...

In our tests, however, we found that the platform falls short of some of its loftier marketing promises. The cheaper of Manus’ new premium plans is ... upgraded the AI model powering its back ...

That’s where a marketing measurement plan comes in. This framework acts ... stakeholders have played a role in mapping out the measurement model, so they’ll have no problem taking it from ...

The Subscription model is based on charging app users’ a monthly/annual ... which is the essence of content marketing. Your app’s content marketing plan is essentially your strategy for applying it to ...

Procter & Gamble’s (P&G) India CEO Kumar Venkatasubramanian says that the company has developed its own Gen AI model called ... tools to execute advertising plans at the best possible value ...

Google has launched Meridian, an open-source marketing mix model (MMM) designed to help marketers and data ... In the coming months, it plans to introduce additional features and refine the ...

Google's marketing mix model platform, Meridian ... The code is now available on GitHub, and Google plans to add new features and methodology improvements in coming months. Interested companies ...